Meet Our Team


Simone Mitjans is the founder and CEO of the Ideal Client Marketing. She is the creator of The YBe² System. She is a business coach absolutely passionate about mentoring entrepreneurs and small business owners, to discover their business “It Factor” and apply authentic marketing strategies (because One Size Does Not Fit All!) As a result, they more attract ideal clients, make more money and enjoy more time off. She truly believes that once you know what to do, have support and a means for accountability your business success is inevitable.

Simone Mitjans has a background in science, is a Published Author, international speaker, Direct Response Marketing Expert, Master Practitioner of Neuro Linguistic Programming (NLP), Master Practitioner of Time Line Therapy TM, Master Hypnotist, Certified Spiritual Practitioner, Practitioner of Neuro Pathway Restructuring and Level 4 Human Design Specialist.

She resides with her husband, daughter and maltese puppy Tootsie. On her time off she is a cheerleader mom supporting her daughter’s dreams.




My name is Sara Fredrich, I am Simone’s Client Care Assistant. I am the person working behind the scene! I hold an MBA degree in Business, but my heart sings when I’m connecting people to beautiful causes. I had always dreamed of working at a big Corporation, and now I realize that I’m genuinely happy being part of a team that makes a difference.

Before joining the team I work with Simone as a client. I received a 2-hour connection with her as a birthday gift. I was in awe because many things I have fought my whole life to overcome were actually part of my Unique Success Code. My work if part of my life’s mission, vision and purpose.

What excites me the most about my job is knowing that every time a small business owner or entrepreneur say YES their business and life will transform.

When I am not behind the scene assisting your success you’ll find me spending time playing and enjoying my daughter Ana.



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